GETTING YOUR MESSAGE ACROSS

At Not a Content, we focus on how far your promotion reaches your audience and how your message can create a positive impact. Usually, this doesn't happen through advertising, but by publishing on the right channels. These channels are elected to target whom your message is important. Generating a positive response is the next goal, the outcome of engaging content that creates a platform for your brand's uniqueness.

Carrying your message through a complex media environment must obey the conditions of your promotion plan. By adjusting our scope of action to the results you aim at, we create texts aligned with your brand, which boost the engagement of your interactions with the public and, when using online platforms, easily allow for the analysis of measurable results. This is the right way to promote your brand, and we know how to deliver it!

Copywriting is much more than creating text. While its final form does resemble simple text, its quality is a vital tool to enhance the relationship with your audience. Whatever public you are addressing, it’s what you get across that you will be remembered for. In reality, taking your message to an ever more saturated, but perceptive, audience is what good copywriting does. Text is language and Not a Content text creates clear pathways to deliver information the reader finds useful. It is a source of new ideas, the only way to captivate an attentive audience.

We believe in generating empathy, making every text resonate with its target audience. This is done by aligning your message to your reader's profiles and matching it with the delivery of thought-inducing, appealing text. As a result, the reader feels connected and engaged with what you have to say, allowing the text to achieve specific goals, such as call-to-action efficiency, generating an emotional response, or understanding complex information.

One way to describe copywriting is saying that is a combination of skill and strategic thought, brought to life through style. In reality, it is a combination of writing skills and creative ability, which works best as the result of good audience characterization.

This is why Not a Content texts are dedicated to only two areas of expertise: Corporate Communication and Commercial Promotion. By limiting our scope of action, we can perform at a higher level. Precisely pinpointing ways to ensure the desired tone of communication means text goals are more likely to be reached. Like this, your company reaches the empathy levels required for a results-driven relationship with your audience.